Senior Braze CRM Developer

The Senior Braze CRM Developer owns and advances Braze-based omnichannel engagement workflows. This hybrid position is based in Vienna, VA or Raleigh, NC and collaborates across marketing technology, data, analytics, and content systems.

Responsibilities

• Design, implement, and sustain automated Braze-driven engagement workflows across multiple digital channels
• Develop advanced personalization using data attributes, events, and templating within Braze
• Create and maintain integrations between Braze and upstream and downstream platforms using APIs and webhooks
• Collaborate with cross-functional stakeholders to translate business goals into scalable technical solutions
• Plan and execute testing strategies to assess performance, engagement, and conversions
• Monitor campaign health, troubleshoot delivery and segmentation issues, and optimize outcomes
• Support data model design, ingestion processes, and ongoing data quality initiatives
• Contribute to platform enhancements, migrations, and long-term architectural planning
• Ensure campaigns and integrations comply with privacy, deliverability, accessibility, and other standards
• Maintain clear technical documentation and support collaborative development workflows

Requirements

• Bachelor’s degree in Computer Science, Marketing Technology, or a related field, or equivalent practical experience
• Hands-on experience building and managing Braze campaigns
• Strong working knowledge of Liquid templating, custom events, attributes, and Braze automation features
• Experience developing and maintaining API-based integrations and data flows
• Advanced SQL skills with the ability to work across complex datasets
• Proven ability to build, customize, and troubleshoot responsive HTML/CSS messaging assets
• Experience supporting multi-channel engagement strategies including email, SMS, push notifications, and in-app messaging
• Solid understanding of customer data structures, identity resolution, and communication preferences
• Experience working with agile delivery tools and technical documentation platforms
• Ability to collaborate effectively across technical, product, data, and marketing teams
• Strong written and verbal communication skills

Technologies

• Braze
• Liquid templating
• SQL
• HTML/CSS
• APIs
• Webhooks

Benefits

• Competitive base salary with long-term growth opportunities
• Comprehensive medical, dental, and vision coverage
• 401(k) plan with company match
• Paid time off and paid holidays starting day one
• Life insurance and tax-advantaged savings options
• Employee discounts and wellness offerings
• Collaborative, forward-thinking environment that values experimentation, learning, and continuous improvement

Location

Hybrid – Vienna, VA or Raleigh, NC

Onsite Requirement

2 days per week (required)

Compensation

Base salary range: $130,000 – $145,000 per year (DOE)

Preferred Qualifications

• Active or prior Braze certification
• Experience working with customer data platforms and orchestration tools
• Familiarity with experimentation frameworks, including A/B and multivariate testing
• Exposure to broader Martech ecosystems such as CRM platforms, digital advertising tools, print and messaging vendors, or CMS solutions
• Background supporting regulated or compliance-conscious environments
• Working knowledge of privacy, consent management, accessibility, and security best practices