Senior Marketing Software Engineer

Five Star Tax Resolution seeks a Senior Marketing Software Engineer to design and maintain marketing technology, data pipelines, attribution, and CRM integrations that drive lead generation, conversion tracking, and revenue insights.

Responsibilities

• Integrate advertising platforms such as Meta CAPI, Google Offline Conversions, TikTok Events API, and demand-side platforms with the CRM and internal systems
• Design and maintain event pipelines for conversions, revenue signals, and lead scoring
• Manage UTMs, attribution rules, and the underlying tracking infrastructure
• Implement server-side tracking and conversion APIs
• Link SEO, SEM, and paid social tools with analytics and revenue data
• Data and attribution tasks, including architecture for closed-loop attribution and feedback into platforms
• Develop dashboards tracing spend to lead, revenue, profit, and lifetime value
• Create contribution-based ROI models across channels
• Maintain data quality across CRM and analytics tools
• Collaborate on cohort analyses and performance insights
• Support media buying with statistical and business context
• Automate reporting, dashboards, and weekly analysis workflows
• Convert call transcripts into summaries and feed structured data into the CRM
• Automate outbound nurture and follow-up sequences
• Leverage predictive and ML signals for lead quality assessment and lifetime value forecasting

Requirements

• Familiarity with Salesforce
• Familiarity with Cloudflare tools
• Cloud or server infrastructure experience (GCP, AWS, or similar)
• Version control with Git and deployment fundamentals
• Languages plus CSS and Tailwind CSS preferred
• Experience in high-ticket lead-generation environments (finance, legal, tax, etc.)
• Ability to build workflows for lead routing, lead scoring, and enrichment
• Validate, reject, or categorize leads based on defined rules
• Ensure CRM data consistency for forecasting and revenue reporting
• Code lightweight tools, internal apps, and automation scripts
• Work with webhooks, REST APIs, and data pipelines
• Perform root cause analysis on tracking breaks and lead flow issues
• Maintain documentation for systems and processes
• Experience in full-stack development; CSS/Tailwind CSS experience is a plus
• Experience with RESTful APIs, webhooks, and authentication mechanisms
• Familiarity with ad platform APIs (Meta, Google, TikTok, DSPs)
• Experience in marketing agencies or direct marketing projects
• Paid acquisition performance knowledge (SEM, Paid Social, DSP)
• Conversion tracking, pixels, and server-side events expertise
• Knowledge of attribution models (last touch, multi-touch, MMM, incrementality)
• Understanding of online funnel architecture (landing page, form, CRM, sales)
• Experience with lead generation and appointment setting funnels
• Interest in AI and automation with 2025 to 2026 expectations
• LLM agent workflows (OpenAI, Anthropic, or similar)
• Prompt engineering and structured output design
• Workflow orchestration and chaining capabilities
• Experience with call tracking systems (CallRail, Invoca, Twilio, Nextiva)
• Experience with co-branded partnership attribution
• Offline conversion feedback loops experience

Technologies

• Meta CAPI, Google Offline Conversions, TikTok Events API, DSPs
• Salesforce
• Cloudflare tools
• GCP, AWS
• Git
• CSS, Tailwind CSS
• RESTful APIs, webhooks
• Data pipelines
• CallRail, Invoca, Twilio, Nextiva
• OpenAI, Anthropic

Compensation

USD 90,000 - 100,000 per year

Location

Costa Mesa, California, onsite