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15d ago

Senior Marketing Software Engineer

Five Star Tax Resolution Costa Mesa, CA

Costa Mesa, CA

15d ago

$90k - $100k/yr Full time Marketing Senior Ad Tech

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Job Description

Five Star Tax Resolution seeks a Senior Marketing Software Engineer to design and maintain marketing technology, data pipelines, attribution, and CRM integrations that drive lead generation, conversion tracking, and revenue insights.

Responsibilities

Integrate advertising platforms such as Meta CAPI, Google Offline Conversions, TikTok Events API, and demand-side platforms with the CRM and internal systems
Design and maintain event pipelines for conversions, revenue signals, and lead scoring
Manage UTMs, attribution rules, and the underlying tracking infrastructure
Implement server-side tracking and conversion APIs
Link SEO, SEM, and paid social tools with analytics and revenue data
Data and attribution tasks, including architecture for closed-loop attribution and feedback into platforms
Develop dashboards tracing spend to lead, revenue, profit, and lifetime value
Create contribution-based ROI models across channels
Maintain data quality across CRM and analytics tools
Collaborate on cohort analyses and performance insights
Support media buying with statistical and business context
Automate reporting, dashboards, and weekly analysis workflows
Convert call transcripts into summaries and feed structured data into the CRM
Automate outbound nurture and follow-up sequences
Leverage predictive and ML signals for lead quality assessment and lifetime value forecasting

Requirements

Familiarity with Salesforce
Familiarity with Cloudflare tools
Cloud or server infrastructure experience (GCP, AWS, or similar)
Version control with Git and deployment fundamentals
Languages plus CSS and Tailwind CSS preferred
Experience in high-ticket lead-generation environments (finance, legal, tax, etc.)
Ability to build workflows for lead routing, lead scoring, and enrichment
Validate, reject, or categorize leads based on defined rules
Ensure CRM data consistency for forecasting and revenue reporting
Code lightweight tools, internal apps, and automation scripts
Work with webhooks, REST APIs, and data pipelines
Perform root cause analysis on tracking breaks and lead flow issues
Maintain documentation for systems and processes
Experience in full-stack development; CSS/Tailwind CSS experience is a plus
Experience with RESTful APIs, webhooks, and authentication mechanisms
Familiarity with ad platform APIs (Meta, Google, TikTok, DSPs)
Experience in marketing agencies or direct marketing projects
Paid acquisition performance knowledge (SEM, Paid Social, DSP)
Conversion tracking, pixels, and server-side events expertise
Knowledge of attribution models (last touch, multi-touch, MMM, incrementality)
Understanding of online funnel architecture (landing page, form, CRM, sales)
Experience with lead generation and appointment setting funnels
Interest in AI and automation with 2025 to 2026 expectations
LLM agent workflows (OpenAI, Anthropic, or similar)
Prompt engineering and structured output design
Workflow orchestration and chaining capabilities
Experience with call tracking systems (CallRail, Invoca, Twilio, Nextiva)
Experience with co-branded partnership attribution
Offline conversion feedback loops experience

Technologies

Meta CAPI, Google Offline Conversions, TikTok Events API, DSPs
Salesforce
Cloudflare tools
GCP, AWS
Git
CSS, Tailwind CSS
RESTful APIs, webhooks
Data pipelines
CallRail, Invoca, Twilio, Nextiva
OpenAI, Anthropic

Compensation

USD 90,000 - 100,000 per year

Location

Costa Mesa, California, onsite

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