Staff Software Engineer

Lead Organic Growth Engineering as a technical expert for SEO and organic social sharing/deeplinking on Realtor.com.

Responsibilities

• Set technical strategy for SEO at scale, including crawl budget, indexation, canonicalization, robots, sitemaps, and rendering for millions of pages
• Own QA and regression testing methodology for SEO changes before production
• Define standards and work hands-on on the highest-leverage SEO and platform issues
• Set technical strategy for organic social sharing and deeplinking
• Own shared listing link resolution, including AppsFlyer link generation, attribution, and in-app vs. web fallback
• Establish reliability standards for share links, aligned to crawl-path rigor
• Run SEO and deeplinking incident response across edge/delivery, bot management, routing, rendering, content services, and attribution/MMP infrastructure
• Build and own the escalation framework and conduct war rooms to drive fixes across the right owners
• Ensure post-mortems close the loop into new alerts, gates, and runbooks
• Define SEO and social-sharing reliability direction using SLOs/SLIs and an on-call model with the observability engineer
• Own observability focus across crawl/indexation health and deeplink resolution/attribution health
• Maintain visibility into changes affecting organic-critical pages and the share/deeplink path in partnership with Organic Growth PMs, including the Director, Organic Growth
• Lead log-file, crawl-budget, and deeplink-performance analysis; define what to look for in crawler behavior (crawl waste, over-crawl patterns, index drift) and deeplinks (resolution failure rate, attribution loss, in-app vs. web fallback rate)
• Raise the technical bar through engineering standards, design reviews, and hands-on mentorship of engineers through the work
• Partner with the Organic Growth product team on the “what and why” while owning the “how” for the platform systems underneath

Requirements

• Experience with federated GraphQL and API gateway architectures
• Experience with CDN, WAF, and bot-management layers
• Familiarity with search engine indexing APIs
• Experience with dynamic rendering or prerender approaches
• Direct experience with AppsFlyer (or Branch/Adjust) SDK integration, OneLink/deferred deep linking, and attribution reconciliation
• Experience defining SLOs and real-time alerting for a customer-facing platform
• Experience standing up or re-platforming an SEO engineering function
• Strong backend engineering, proficient in Python and JavaScript/TypeScript (Node), comfortable owning production services
• Rendering fluency with React/Next.js and the SEO implications of SSR/SSG/ISR/CSR; able to debug hydration and crawler-rendering issues
• Data and analysis skills using SQL against a cloud data warehouse for log-file, crawl-budget, and deeplink-performance analysis
• CI/CD and automation experience building regression gates and automated quality checks
• Cross-team technical leadership as an IC: drive fixes and influence design without positional authority and act as calm incident commander
• Fluency working with AI coding assistants on production code, including the ability to spot incorrect output
• Bachelor's degree in Computer Science or equivalent experience
• 8+ years of software engineering experience, including experience owning technical SEO or crawl/rendering infrastructure

Technologies

• GraphQL
• API gateway architectures
• CDN, WAF, bot-management
• Python
• JavaScript, TypeScript, Node
• React, Next.js
• SSR, SSG, ISR, CSR
• AppsFlyer, Branch, Adjust
• OneLink, deferred deep linking
• SQL, cloud data warehouse
• AI coding assistants

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

North Star

• Become the #1 non-brand destination in organic search and answer engines
• Build the ultimate property listing sharing experience for real estate

On Scope

• Several systems affecting SEO and social sharing are owned by partner teams, so the work includes understanding dependencies and driving the right owners to the fix
• Comfort with ambiguity and strong cross-team influence are important

Notes for Candidates

• Senior engineering role focused on technical SEO and platform ownership, not a marketing SEO position
• Write code, own organic platform infrastructure across SEO, organic social, and listing-share deeplinking
• Set technical direction for how Realtor.com is crawled, rendered, indexed, and shared at scale
• Reports into Engineering
• Individual-contributor tech lead role; partner with an Engineering Manager who owns people and delivery while you own technical direction and the hardest technical problems

Nice to Have

• Deep technical-SEO engineering expertise with demonstrable ownership of crawl budget, indexation, structured data, rendering, and site migrations at scale
• Deeplinking and attribution expertise with hands-on experience using mobile measurement partners (AppsFlyer or equivalent) and debugging deep-link generation, resolution, and attribution

How We Work

• In-person collaboration is prioritized; many roles work four or more days in office
• In-office time supports collaboration and culture

Location: Austin, TX (onsite)

Minimum Experience: 8 years

Education: Bachelor's degree in Computer Science or equivalent experience