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2d ago

Staff Software Engineer

Realtor.com Austin, TX

Austin, TX

2d ago

Full time Marketing API Deep Linking

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Job Description

Lead Organic Growth Engineering as a technical expert for SEO and organic social sharing/deeplinking on Realtor.com.

Responsibilities

Set technical strategy for SEO at scale, including crawl budget, indexation, canonicalization, robots, sitemaps, and rendering for millions of pages
Own QA and regression testing methodology for SEO changes before production
Define standards and work hands-on on the highest-leverage SEO and platform issues
Set technical strategy for organic social sharing and deeplinking
Own shared listing link resolution, including AppsFlyer link generation, attribution, and in-app vs. web fallback
Establish reliability standards for share links, aligned to crawl-path rigor
Run SEO and deeplinking incident response across edge/delivery, bot management, routing, rendering, content services, and attribution/MMP infrastructure
Build and own the escalation framework and conduct war rooms to drive fixes across the right owners
Ensure post-mortems close the loop into new alerts, gates, and runbooks
Define SEO and social-sharing reliability direction using SLOs/SLIs and an on-call model with the observability engineer
Own observability focus across crawl/indexation health and deeplink resolution/attribution health
Maintain visibility into changes affecting organic-critical pages and the share/deeplink path in partnership with Organic Growth PMs, including the Director, Organic Growth
Lead log-file, crawl-budget, and deeplink-performance analysis; define what to look for in crawler behavior (crawl waste, over-crawl patterns, index drift) and deeplinks (resolution failure rate, attribution loss, in-app vs. web fallback rate)
Raise the technical bar through engineering standards, design reviews, and hands-on mentorship of engineers through the work
Partner with the Organic Growth product team on the “what and why” while owning the “how” for the platform systems underneath

Requirements

Experience with federated GraphQL and API gateway architectures
Experience with CDN, WAF, and bot-management layers
Familiarity with search engine indexing APIs
Experience with dynamic rendering or prerender approaches
Direct experience with AppsFlyer (or Branch/Adjust) SDK integration, OneLink/deferred deep linking, and attribution reconciliation
Experience defining SLOs and real-time alerting for a customer-facing platform
Experience standing up or re-platforming an SEO engineering function
Strong backend engineering, proficient in Python and JavaScript/TypeScript (Node), comfortable owning production services
Rendering fluency with React/Next.js and the SEO implications of SSR/SSG/ISR/CSR; able to debug hydration and crawler-rendering issues
Data and analysis skills using SQL against a cloud data warehouse for log-file, crawl-budget, and deeplink-performance analysis
CI/CD and automation experience building regression gates and automated quality checks
Cross-team technical leadership as an IC: drive fixes and influence design without positional authority and act as calm incident commander
Fluency working with AI coding assistants on production code, including the ability to spot incorrect output
Bachelor's degree in Computer Science or equivalent experience
8+ years of software engineering experience, including experience owning technical SEO or crawl/rendering infrastructure

Technologies

GraphQL
API gateway architectures
CDN, WAF, bot-management
Python
JavaScript, TypeScript, Node
React, Next.js
SSR, SSG, ISR, CSR
AppsFlyer, Branch, Adjust
OneLink, deferred deep linking
SQL, cloud data warehouse
AI coding assistants

Benefits

Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
13 Paid Holidays
Flexible Time Off
8 hours of paid Volunteer Time off
Immediate eligibility into Company 401(k) plan with 3.5% company match
Tuition Reimbursement program for degreed and non-degreed programs
1:1 personalized Financial Planning Sessions
Student Debt Retirement Savings Match program
Free snacks and refreshments in each office location

North Star

Become the #1 non-brand destination in organic search and answer engines
Build the ultimate property listing sharing experience for real estate

On Scope

Several systems affecting SEO and social sharing are owned by partner teams, so the work includes understanding dependencies and driving the right owners to the fix
Comfort with ambiguity and strong cross-team influence are important

Notes for Candidates

Senior engineering role focused on technical SEO and platform ownership, not a marketing SEO position
Write code, own organic platform infrastructure across SEO, organic social, and listing-share deeplinking
Set technical direction for how Realtor.com is crawled, rendered, indexed, and shared at scale
Reports into Engineering
Individual-contributor tech lead role; partner with an Engineering Manager who owns people and delivery while you own technical direction and the hardest technical problems

Nice to Have

Deep technical-SEO engineering expertise with demonstrable ownership of crawl budget, indexation, structured data, rendering, and site migrations at scale
Deeplinking and attribution expertise with hands-on experience using mobile measurement partners (AppsFlyer or equivalent) and debugging deep-link generation, resolution, and attribution

How We Work

In-person collaboration is prioritized; many roles work four or more days in office
In-office time supports collaboration and culture

Location: Austin, TX (onsite)

Minimum Experience: 8 years

Education: Bachelor's degree in Computer Science or equivalent experience

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