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Billingsley Company

Web Developer

Billingsley Company
Dallas, TX Full time Posted 3d ago
Marketing Digital Advertising Digital Marketing Paid Advertising Search Engine Marketing Web Web Ads Web Development Web Marketing Website Management Website Marketing
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Job Description

Billingsley Company is building and optimizing the online presence for its commercial and multifamily properties, and you can own the strategy, execution, and measurement behind it. This Dallas, TX onsite role brings together website management, paid search and digital advertising, SEO and organic visibility, listing/ILS coordination, and analytics reporting, with close collaboration across the Marketing team.

What you’ll do

  • Build, maintain, and optimize Billingsley commercial and multifamily websites, keeping content accurate, current, and aligned with brand standards.
  • Manage website launches for new developments, lease-up communities, and redevelopment projects.
  • Run regular website audits to confirm functionality, mobile responsiveness, ADA compliance, and overall user experience.
  • Maintain project timelines, status reports, and website update trackers.
  • Own paid search performance by managing Google Ads campaigns across multiple properties to maximize results and ROI.
  • Plan, create, execute, monitor, and optimize digital marketing campaigns across paid search, display, retargeting, geofencing, and other digital advertising platforms.
  • Support lease-up marketing through website launches, landing pages, and digital advertising campaigns.
  • Develop and implement SEO strategies that improve visibility, keyword rankings, and organic traffic.
  • Manage and optimize Google Business Profiles for communities and commercial properties.
  • Coordinate with Internet Listing Services (ILS) such as Apartments.com, Zillow, Apartment List, Rent., and other partners to ensure listing accuracy and performance.
  • Track and interpret performance using Google Analytics 4, Google Search Console, Google Ads, and other reporting tools.
  • Prepare and distribute recurring digital marketing reports covering website traffic, campaign performance, lead generation, and key metrics.
  • Research competitors by identifying marketing trends, messaging, advertising strategies, and digital opportunities.
  • Stay current on emerging digital marketing trends, AI technology, SEO best practices, and advertising platforms.
  • Collaborate with the Marketing team to support digital initiatives, website content updates, and online marketing campaigns.

What you bring

  • Advanced knowledge of SEO and paid search strategies, with Google Ads Certification preferred.
  • Experience managing Google Ads campaigns and optimizing digital advertising performance across multiple properties.
  • Understanding of commercial email marketing platforms and/or marketing automation platforms.
  • Marketing analytics experience, including Google Analytics 4 (GA4), Google Search Console, and website reporting tools.
  • Working knowledge of WordPress, Squarespace, or similar CMS platforms for building, maintaining, and updating websites.
  • Experience managing multiple websites, landing pages, and coordinating updates with internal teams and third-party vendors.
  • Experience working with Internet Listing Services (ILS), website providers, and digital marketing vendors.
  • Proficiency with Microsoft Office Suite, Google Drive, Google Docs, and Google Sheets.
  • Strong grasp of marketing and advertising terminology, digital marketing strategies, and campaign optimization.
  • Ability to optimize web content and follow website best practices.
  • Strong analytical skills to interpret data, identify trends, and recommend improvements.
  • Self-starter mindset with the ability to manage multiple projects, prioritize deadlines, and stay organized in a fast-paced environment.
  • Basic proficiency in one or more Adobe Creative Suite tools (Illustrator, InDesign, Photoshop) preferred.
  • Excellent communication and organizational skills for cross-department and vendor collaboration.
  • Solutions-oriented, digitally savvy approach with partnership across internal teams, vendors, and leadership.
  • Experience in multifamily or commercial real estate marketing preferred.
  • Familiarity with AI-powered marketing tools and emerging digital marketing technologies is a plus.

Tools you’ll work with

  • Google Ads, Google Analytics 4 (GA4), Google Search Console
  • WordPress, Squarespace
  • Internet Listing Services (ILS): Apartments.com, Zillow, Apartment List, Rent.
  • Google Business Profiles
  • Google Drive, Google Docs, Google Sheets, Microsoft Office Suite
  • Adobe Creative Suite (Illustrator, InDesign, Photoshop)
  • Paid search, display, retargeting, geofencing, and other digital advertising platforms

Location: Dallas, TX (onsite)

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